Press Release · For Immediate Release
Nomad Mobile Launches as a Premium Challenger Brand in Australia's MVNO Market
New SIM-only operator delivers local “White Glove” service on Australia's trusted mobile network for business fleets and quality-conscious consumers
Nomad Mobile Pty Ltd (Nomad Mobile) today announced its official launch as a new Mobile Virtual Network Operator (MVNO) in the Australian telecommunications market. Operating as a SIM-only provider powered by the Telstra Wholesale Mobile network as the underlying carrier and supported by Virtutel as its MVNE, Nomad Mobile enters the competitive mid-tier segment with a clear point of difference: “premium local service backed by genuine human support”.
Positioned between ultra-budget operators and full national carriers, Nomad Mobile is designed for commercial mobile fleets and consumers who value quality, reliability, and personal service over the cheapest possible price. The company is part of the Diverse Networks Group and brings the group's signature “White Glove” service philosophy to the mobile sector, meaning Australian-based support teams, no overseas call centres, and no AI agents.
David Trad, MD & Group CEO of Diverse Networks Group, said the launch represents a natural and strategic evolution for the business.
“In Australia, customers have long wanted single-billing operators that simplify their lives and reduce the number of suppliers they need to manage. This was a huge but necessary step for us. Partnering with Virtutel as our MVNE on the Telstra Wholesale network made perfect sense. It's the same high-quality network we already rely on as our largest supplier for both duct access and other related connectivity. Nomad Mobile allows us to offer a complete, seamless solution while staying true to our values of local support and outstanding customer experience.”
David Trad, MD & Group CEO of Diverse Networks Group
Unlike many MVNOs focused purely on price, Nomad Mobile is built to be a genuine challenger brand, one that feels more local and homely. While acknowledging that delivering Australian-based human support carries higher costs, the company believes customers will appreciate and proudly recommend the service to family, friends, and other businesses.
“We're not trying to be the biggest or the absolute cheapest. We want to be the mobile provider customers feel good about being with, one they're happy to recommend because they know they'll always speak to a real local person when they need help.”
David Trad, MD & Group CEO of Diverse Networks Group
Nomad Mobile will be accepting new customers and SIM activations from the 1st of June onwards.
About Nomad Mobile
Nomad Mobile Pty Ltd is an Australian-owned SIM-only MVNO and part of the Diverse Networks Group. Operating on the Telstra Wholesale Mobile network via Virtutel, Nomad Mobile delivers reliable national coverage with a strong focus on premium local customer service for business fleets and individual consumers seeking more than just a low-cost plan.
Media Contact:
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David Trad
MD & Group CEO, Diverse Networks Group
[email protected]